We’ve always wanted to build something lasting, and leave the world better than we found it. That’s why we constantly challenge each and every one of our processes to be as efficient and sustainable as possible.

We invest in our people – personally and professionally – and also support the local communities that thrive around our Corby and Gateshead sites. Our fruit production is also run with a compassion and diligence that’s second-to-none; we source fresh fruit with integrity, limit food waste at every step and look to reduce our carbon footprint year-on-year.


We’re a motivated and passionate team who work for one another, not just with another. We each want to be proud of the work we do, and understand our part of the bigger picture.

We retain talent longer than the industry average by recognising and rewarding attitude and results. We have many members of staff who have been with us for 20 years, and some for more than 30. Some of today’s leadership team even started with the business as interns and worked their way up.

We encourage fitness and wellness amongst all our staff, and our revolutionary ‘Talk To Us’ project drives everyone to think about their mental health and the mental health of their co-workers.


We work alongside charities and local action groups around our two locations in Corby and Gateshead to help out families, fight hunger and support the homeless. We continue to donate large amounts of fresh fruit, prepared products and juices to hospices, hospitals, schools, soup kitchens and food banks, including The Salvation Army, YMCA, Youth Almighty, Pallion Action Group and PACT House Stanley.

During 2020 and 2021, staff on-site were given free hot meals, to show our appreciation for their hard work and to give them one less thing to worry about during the pandemic.


Sustainable and responsible sourcing is at the heart of our supply decisions, and we only work with suppliers and growers who share our values. The principles of ethical sourcing are ingrained across our procurement team, with regular refresher training regarding social accountability, ethical trade and modern slavery, in both the UK and overseas – taking place to reinforce our awareness in a changing world.

We use our membership of ethically- and socially-focused organisations at a global and local level – such as SEDEX, the Social Conexión Forum in Spain and the Spanish Ethical Trade Forum – to build our agenda around social responsibility and accountability; and we listen to what’s important to our customers.

Our day-to-day interactions with our supply base – including visits to source – are used to shape and share our priorities around all aspects of social accountability. We continually monitor our own performance and that of our supply base.

We conduct regular checks on-site with suppliers looking for indicators of best practice, as well as discussing areas of concern and sharing great examples from elsewhere. We ensure all strategic suppliers have third-party ethical audits, as well as those of all sizes in high-risk nations. More formally, we review this progress with our suppliers and growers through our annual scorecard process, looking especially for those who’ve improved the sustainability of their supply chains. Finally, we’re proud to say that 100% of our pineapple supply is Rainforest Alliance certified.


Our unique Extra Fresh technology extends the lifetime of many of our prepared fruit products. We estimate that over the last five years alone it’s been responsible for more than 200 tonnes of waste reduction, with another 450 tonnes more expected each consecutive year. For our Juice and Smoothie products, it’s incredibly important that we only work with bottles made from recycled material, that themselves are also 100% recyclable.